Treasure Wine Label Process

This traditional wine label is targeting the generally wealthy and older experienced wine purchaser who is looking for the finest wines. Traditional wine labels are simple, have smaller text, and smaller images compared to the modern and casual wine labels. These traits succeed in enticing people ages 50 and over to purchase wine and perhaps it is due to its simple elegant charm with no need of much embellishment because the wine can speak for itself. I named my brand “Treasure” and have an image of a diamond. The image, name, and color of sand in the background say that this wine is comparable to found treasure in the bottom of the sea.