Here are my sketches of 3 different options for my redesign of Bigelow Tea.
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2)
3)
I went with option 2 as for this option I could incorporate illustrations of the ingredients in each of the tea flavors that can set this tea packaging apart from other tea brands.
I chose to redesign the packaging for Bigelow’s assorted teas box, Vanilla Chai tea box, Vanilla Chai tea bag and its tag. Bigelow has such a strong structure and puts so much quality and effort into making their product great. However, I did not feel that the packaging was up-to-date and could use a bit of help in modernizing their identity. I created a system so that all the products look like they are a part of the same brand. The goal is to redesign and strengthen Bigelow’s identity, logo, and package designs in order to keep it up-to-date and relatable to other competing products and to consumers. Founded in 1945 by Ruth Campbell Bigelow, R.C. Bigelow, Inc. is dedicated to being a premier packer of truly fine quality teas and as a family owned and operated business.
